When you talk to anybody who’s used a computer for any period of time, the number one thing they typically say is how much they hate it because it’s too complex; it’s too hard to use. They can’t get their stuff done. So it’s not like users aren’t already predisposed to wanting something simple. I think this is true all over the place and people are selecting the simple stuff whenever they can.
David Heinemeier Hansson, Less is better (via mnmal)